Case Study — Mobile App
Inciting Hope
A mental-health and wellness app based in the USA — guided journaling, meditation and self-reflection tools.
Role
UX / UI Design
Timeline
2 months
Client
US-based · Freelance
01 — Overview
A calm space for wellbeing.
Inciting Hope was one of my early freelance projects — a mental-health and wellness app to help users manage depression and anxiety through guided journaling, meditation and self-reflection. It also offered personalised therapy plans and subscription-based tools like CBT and mindfulness sessions.
As UI/UX Designer, I collaborated with a small remote team and a US-based client. With wireframes only partially defined, I shaped the app’s design language, interface and experience. The timeline was tight — roughly ten days to final delivery — so I focused on quick, clear decisions and usability.
02 — Prototype
Mood-led, and reassuring.
The experience starts with a calming onboarding flow where users log in and select their current mood. Based on their emotional state — from feeling great to really struggling — the app guides them toward reflective prompts, therapy tools, or their progress dashboard.
Mood-based journaling prompts.
Guided meditations and self-paced programs.
Personalised therapy plans.
SOS helpline and mental-health resources.
Subscription-based advanced tools.
Each screen used a soft, empathetic tone with warm colours and minimal layouts to create a sense of safety and calm.
03 — What I’d Improve
Looking back with fresh eyes.
After working on many client projects since, I can see clear opportunities to make this app stronger. If I revisited it, I would:
Redefine the flow — streamline journeys, especially post-signup where too many options caused confusion.
Add a guided tour — help users understand features instead of presenting too many actions upfront.
Reconsider dashboard timing — analytics right after signup added no value; show it after consistent use.
Enhance spacing and hierarchy — improve layout balance and visual rhythm.
Redesign the brand identity — a more consistent palette, typography and updated logo aligned with modern wellness brands.
Overall, Inciting Hope marks an important milestone in my design journey — it taught me the value of usability, iteration and cohesive storytelling in digital products.
